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Getting fit requires a lot of motivation and persistence. Many have vowed to lose those extra pounds but ending up eating their own words by the end of the week (with a side order of mash potatoes and a coke). Studio W provides the proper environment for women seeking a change in their lifestyle, and their shape too.

Status: Visit studiow.com.my

Marketing to women is indeed taking a turn these past few years. We've seen services such as personal shoppers to cater to women, store layout to entice women and emotional advertising that seeks out women.

Women are indeed a unique target market. Certain characteristics make them the perfect target market such as, they hold the family's wallet, they shop for the entire tribe and they really shop. They don't just walk into a store, get what they want and leave. Now who wouldn't want a customer who shops even when she doesn't need to?

But Studio W was not about exploiting the behavior of women shoppers. They believed in creating and growing NEW values for women who want to work out but have either yet worked out or dissatisfied with their current gym. Studio W focuses on the total wellbeing of a person, value the relationship between student and instructor and giving them an exciting and spacious environment to work out. They create a non-intimidating environment for women to work out and enjoy themselves.

Filament Phase's role was to design a website equally as fun as Studio W's concept. The website provides assistance in organizing free trials where prospective student can sign up, create a blog to increase interest in the studio and also functions as an information counter filled with information about their classes, workout tips and also featured classes.

Now if only I can convince the women in my life to take working out seriously...